Briefly in English

Media & Message 2016

Media & Message is the largest, most exciting event in Finland focusing on the audiovisual industry and its latest developments. The event gathers together more than 200 professionals with an influence on the industry. It's a once-a-year opportunity to learn the skills that will advance your career, and grow your professional network.

The annual event has been organized for over 20 years by Association of Independent Producers Finland – SATU ry. The event also hosts the annual award for the best new television format, Formaatti-Finlandia.

This year we have handpicked speakers from around the world to share their knowledge with you. Join us for Media & Message 2017, as we explore the new tactics, tools, ideas and get inspired.

    Register and join in Helsinki 9.-10.8.2017 

    or contact





A preliminary schedule for Media & Message 2017:

9:00 Welcome

9:15 Content on all screens: Case studies of Innovative Strategies
Siglinde Martinez, Media Consultant, Eurodata TV Worldwide


VR ”DNA Showcase” (ENG)

Niko Waaralinna, toimitusjohtaja Raw&Land Oy ja hallituksen pj Anima Pictures Entertainment Oy

A brief lesson about media crisis communication (FIN)
Harri Saukkomaa, hallituksen puheenjohtaja, Tekir Oy

Short lesson about drama series Sorjonen internationalization (FIN)
Matti Halonen, tuottaja, Fisher King Oy

11:00 Nordic fringe TV-Dramas, a Sagafilm Case Study.
Kjartan Thor Thordarson , CEO Sagafilm Nordic

11:30 Lunch

12:15 How to make it in America
John Gray, Head of Development and Programing Rabbit Films USA

13:00 Mobile-First ad creative - an overview of how to design with performance in mind, using data to optimise on the fly.
Si Crowhurst, Mobile marketing and advertising professional and General Manager, Vungle Creative Labs. 

13:45  Web first panel (FIN)
Johannes Leppänen, kuluttajamaksullinen liiketoimintajohtaja, MTV Oy
Cilla Lönnqvist, Yle Areenan ohjelmapäällikkö, Yleisradio Oy
Ani Korpela, Head of Content, Elisa Viihde
Lassi Tasajärvi, Senior Vice President, Consumer Business, Sanoma Media Finland / Nelonen Media
moderaattorina Tuomas Enbuske

14:45 Coffee 

15:15 TV-Directors 2017 panel discussion (FIN)
Ville Vilén, luova johtaja, Yleisradio Oy 
Marko Karvo, sisältöjohtaja, MTV Oy
Ville Toivonen, Kanavapäälikkö, Nelonen Media, Sanoma Media Finland Oy
Katja Santala, Program Director, Discovery Networks Finland Oy 
Elina Mustelin, Programming and Marketing Director, FOX Networks Group Oy
moderaattorina Tomi Einonen, uutistuotantojohtaja, Mediahub Helsinki Oy

16:15 The rise of Israeli formats
Amos presentation will cover issues why Israeli formats have gained global success, what is the source of creativity and how to brand minor language formats internationally
Amos Neumann, COO, Armoza Format 


19:30 Evening party and prize giving starts.
Food, drinks and great company. The entertainment will be provided by Roope Salminen ja koirat and DJ Henri Pulkkinen.
We reserve the right to make changes.


Contacts and information

Satu Ry

Association of Independent Producers in Finland – SATU ry
Stiina Laakso, CEO
Fabianinkatu 4 B 14
00130 Helsinki, Finland
Tel. +358 (0)10 219 6880